Site Statistics are a collection of reports about user interactions on the website. The tool allows for a quick gauge of usage from guests and members alike.
Using Site Statistics gives insight into user behaviors, which can be used to provide direction about what works and what does not work on the website. Regularly running Site Statistics can give powerful insights that will ultimately help make decisions on content and how to maximize exposure for the content you want to be seen.
This video contains highlights from a training Webinar given on Site Statistics.
Note: Sections of the video have been referenced below with corresponding times in the video for ease of access
|Total Video (Length)||9:23|
|Accessing Site Stats||1:01||Daily History||5:10|
|Stats Tab Overview||1:13||Day of the Week History||5:48|
|Usage Stats Overview||2:25||Hourly History||6:41|
|Site Summary||3:01||File Views||8:50|
|Monthly History||4:19||Menu Details||9:12|
Accessing the Tools
To access the email creation tools, follow the steps below depending on your access role.
Admins: Hover over Admin bar in the left hand corner of the screen, select Site Statistics.
Editors: Hover over Admin in the main navigation, select Site Activity, and then Site Statistics.
The following Site Statistics Interface will launch.
Site Statistics Tools
Usage Stats: provides in-depth statistics about user interactions, such as: daily history, hourly history, search phrases, and more. The most useful Usage Stats will be covered later.
Session Details: shows all of the pages visited for a single visitor on a given day. This is not commonly used.
Menu Details: provides an overview of the site navigation and how many clicks each menu item has for a given time frame.
Global Services: provides statistics for services such as the Directory and Calendar. This is not commonly used for everyday purposes.
User Logins: statistics for the number of user logins which can be grouped to show useful data about members.
Summary: shows number of hits by visitors and users for the site group by months. This is used as a general overview for site statistics, but does not contain statistics commonly used to drive decisions about the site.
Most versatile tool for gauging member interaction, and is the most used statistic.
Date Range: using the datepicker, adjust the date range in order to capture data from a certain time frame. It is best to only review a few months at a time, as the more months are reviewed the longer it can take to pull data.
Included Admin Levels: allows to view stats for visitors, members, admins, and editors. In most cases, uncheck admins and editors as this may skew the numbers of meaningful data.
Statistics: all stats that can be displayed under Usage Stats are enabled or disabled here. Hover over the Select Statistics to Display button. Use the checkboxes to determine which stats to review. You may select one or multiple statistics to review.
Once a stat is selected via the checkbox, click refresh to capture data in the interface.
Summary: provides an overview of several key statistics used for general traffic patterns.
Unique IPs: roughly the number of unique visitors. Counts visits from a single computer as 1 unique visit.
Number of Sessions: number of overall visits. This will count if the user lands on the site and then exits. Returning users will count as a separate session.
Unique Page Hits: shows the number of unique hits. Does not count page refreshes.
Daily History: shows stats for each day in a range. This can be used for more precise details about traffic. Table of raw figures will show the top number in red.
Day of the Week History: groups stats by day of the week. This will show which days of the week are most popular for traffic. This data is very useful in deciding what days of the week to release campaigns or generate new content.
Along with Day of the Week History, we can view Hourly History in tandem to pinpoint not only which day is most popular but which hour of the day is most popular. Combined, these two stats reveal the best day of the week and time of day to market towards your membership.
Dynamic Page Views: groups the unique page hits and all page hits by page. This will show the most popular pages for a selected date range. Useful when looking to cross market, so ensure that the marketing pieces are placed on the most popular pages.
Page Views by Module: groups page views by modules on the website. Modules are the Directory, Calendars, Articles, and Statements. This is not used as frequently for tracking activity.
Referrers: shows stats for visitors who arrived from another location.
Browser & OS: information about what software and devices are being used to access the site.
Request Information, Session Information, and Crawler Visits: very specific, infrequent uses.
Search From: shows visitors grouped by search engine.
Search Phrases: lists tops search phrases that lead visitors to the site.
Search Phrases by Engine: shows top search phrases by the search engine.
Shows the number of clicks on each menu item for a given time range.
Useful for making several decisions such as:
Deciding where to place a page that could go in several locations.
- Deciding where to place new cross marketing material.
Q. There are a lot of Site Statistics - where should I start?
A. Begin with with the Usage stats tab, as this is where the majority of the information regarding your site’s traffic patterns can be found.
It is important to check Site Statistics every so often before big decision making with content, or after sending campaigns. By understanding and using Site Statistics, you can then begin to make informed decisions on what to market, where to market, and when to market.
The most important statistics are the Usage Stats, where the majority of information on amount of traffic and when such traffic occurred can be found. This information can help in determining where to post new content and when to market this content.
When reviewing data in a date range, only choose a few months at a time. If a large number of months are reviewed at once, it can take the data considerable time to load. Reviewing large amounts of data at once can also be hard to read. Instead, review statistics frequently to keep up to date with the trends on the site.
Increase your target marketing by posting content on popular days and times so that more traffic is likely to see this. To do this, review the Hourly and Day of the Week History. Take an extra step and review Menu Details to find the most visited pages on the site, so that the marketing material can be placed on those pages.
- Do you have important information that has low hits? Try moving it into an email marketing campaign, or moving it to another popular page.